Guides / Questions to Ask a Home-Care Lead-Generation Company
Questions to Ask a Home-Care Lead-Generation Company
Before hiring a home-care lead-generation company, ask what triggers billing, how a qualified opportunity is defined, whether it is exclusive, how consent is captured, what happens to duplicates and no-shows, who owns the data and ad accounts, how cancellation works, and whether any claimed outcome is actually guaranteed in writing.
Questions about the opportunity
- What exact facts make a lead or appointment qualified?
- Is it exclusive, and what does exclusive mean?
- Did the family consent to hear from my named agency?
- How are duplicates and repeat enquiries handled?
Questions about money and terms
- What event triggers a charge?
- What is the no-show, reschedule, replacement or credit policy?
- Is there a deposit, minimum spend or automatic renewal?
- How do I pause or cancel, and how much notice is required?
Questions about privacy and ownership
- Where is the data collected and stored?
- Which service providers receive it?
- Who owns the advertising account, creative and landing pages?
- How are opt-outs and deletion requests handled?
Questions about results
- Which metrics will I receive?
- Can I see starts and revenue by source?
- Are case studies documented and comparable?
- What, if anything, is guaranteed in the contract?
Frequently asked questions
Should promises made on a sales call be enough?
No. Material qualification, billing and cancellation terms should be in the signed agreement.
Is a low cost per lead always better?
No. Compare cost per started client and downstream value.
What if the company will not explain its data source?
Treat that as a serious consent, quality and reputation risk.
Talk through your market
Tell us the counties you serve and the type of private-pay client you want. We will explain the current process and written client terms before you decide.